The implementation of technology has aided society throughout generations, constantly evolving and adapting to its environment, especially in the digital marketing industry. The new era of digital technology has transformed companies and their brand to better fit marketing strategies through the use of digital asset management, also known as DAM. In the past few decades, we have seen the start of cell phones, variations of social media platforms, user-centred services, artificial intelligence, and many similar. During recent events, working from home has been a new transition for many around the world, thus enabling changes in the technology we use as well. Digital asset management has begun its journey through slow processes of digital integration, long before the occurrence of the pandemic, and continues to grow exponentially. As we continue to venture into the progress of DAM, we can also anticipate some of the future trends that it can bring.
DAM Jobs
With the pandemic highlighting a new workplace environment, it brings in a whole new aspect of being able to work from home or remotely. The need for in-person offices seems to have slowly decreased since there are various companies that continue to thrive and make a profit, even after switching to an online market. The majority of companies are able to sustain themselves regardless of where employees are located, so long as the job does not entail physical work, which shows that working remotely is an ideal situation. There have been numerous reportings stating that employees find more productivity working from home, as it is more time-efficient not having to commute or trying to get in touch with people in the office. There will be a surge of remote digital asset management positions made available, as the popularity of remote jobs continues to increase even post-pandemic.
Human-Centred DAM Design
As DAM proceeds to make its marking within industries, there is still confusion and doubt within the employees who use it. While it may seem simple and straight to the point for some, for others it can be challenging to maneuver, so bringing in a more human-centred approach to digital asset management can be beneficial for everybody. In order to implement this idea, it will require a lengthy time to dissect the important areas such as the purpose that your company will receive from the help of digital assets, the terminology that will be used to search for specific assets, the categories that sort out information within those assets, as well as identifying some of the key setbacks that your business may possibly run into once those assets are put to use. Even if a company has followed through with these steps thoroughly, it cannot guarantee that it will improve the success of a DAM. However, we can still expect this to become a norm since this is shown to be the best way to advance a company’s DAM for long-term use, and receiving positive user feedback.
DAM ROI
Whether it be a small business or a large corporation, it is important to figure out a plan that will enable the best return on investment and in order to achieve this, measuring the performance of marketing assets is crucial. DAM can play a significant role in the success of obtaining a positive ROI by applying key performance indicators, along with business intelligence, in order to equip companies with valuable data on how to best manage their current or potential assets and projects. Issues within projects will be easier to find and resolve, because of the use of business intelligence and artificial intelligence making skillful estimates between the assets being used and the project itself. Within this process, businesses can now distinguish obstacles beforehand, allowing the opportunity for constant refinement through the usage of DAM to obtain the most favourable ROI.
